Mike Cooke, Chairman, Chief Executive Officer and Principal Analyst

Prior to joining Brandon Hall Group, Mike was the Chief Executive Officer and Co-founder of AC Growth. Mike has held leadership and executive positions for the majority of his career, responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales and marketing, management, and operations in the research, consulting, software and technology industries.

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Rachel Cooke, Chief Operating Officer and Principal Analyst

Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer and Co-founder of AC Growth. Rachel is responsible for business operations, including overseeing client services, awards program, design and project management. Rachel has worked in the HCM research industry for the last ten years and has 15 years of experience in sales, marketing, business development, and sales performance management.

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Michael Rochelle, Chief Strategy Officer and Principal HCM Analyst

Michael is a principal and the Chief Strategy Officer of Brandon Hall Group.  In addition to his corporate responsibilities, Michael oversees consulting, strategic services and advisory support. Michael is also one of the company's principal analysts covering learning, talent management, sales and marketing, and executive management.

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Claude Werder, Vice President/Research Operations and HCM Principal Analyst

Claude Werder oversees Brandon Hall Group's research and analyst team and serves as a Principal HCM Analyst. He also produces BHG's annual HCM Excellence Conference. Claude directs Brandon Hall Group’s research priorities, contributes research reports on Learning and Talent Management topics and solution providers, and conducts briefings with providers for TotalTech®, Brandon Hall Group’s exclusive database of research data and HCM solution providers, services and products.

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Max Meadow, Vice President of Strategic Engagements and Principal HCM Advisory Analyst

Max Meadow, formerly the consulting practice leader at Slalom Consulting and Bersin & Associates, has been named Vice President of Strategic Engagements and Principal HCM Advisory Analyst at Brandon Hall Group, the leading independent HCM research and advisory services firm.

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