• May 15, 2018
HCMx Radio 88: Equity, Equality and Empowerment

GuestJasmine Martirossian, vice president of marketing for The Training Associates, where she is responsiblefor all areas and aspects of marketing from strategy to implementation. Jasmine has led digital transformation for many multinational corporations, such as PTC (Senior Director of Global Online Strategy and Web Development) and Intertek (Global Web Content Manager), helping recast and leverage their digital properties to help generate leads resulting in revenue growth. Her work in this area has been featured at many leading industry conferences, including Marketing Sherpa Summit and B-to-B Marketing Forum. Jasmine also has significant experience in the learning industry, having led digital marketing at Lesley University (Director of Online Strategy, Production and Marketing Analysis) and, most recently, at Skillsoft (Digital Marketing Director).

HostRachel Cooke, Chief Operating Officer, Brandon Hall Group

 

An award-winning innovator, The Training Associatesis a recognized global leader for Learning & Development (L&D) talent and solutions. Organizations of all sizes, including Fortune 500 corporations, rely on The Training Associates’ agility to support their L&D initiatives of any size or scope across all training modalities. Their strength lies in their adaptive workforce of 25,000 L&D professionals combined with their expertise to provide organizations with customized, scalable training solutions and engaging learner experiences.

Topics include:

  • Recognizing opportunities when they present themselves
  • Embracing, welcoming and living change
  • Travel as a career-growth catalyst
  • The role of women in the workplace
  • How representation affects every aspect of business
  • Boardroom decisions
  • Fun days
  • And more

We also discuss Jasmine’s personal vision and interests.

 

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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