• 一月 23, 2018
HCMx Radio 76: How to Run Successful Women’s Initiatives

Guests: Kelsey Pytlik, Co-founder and CEO of Gild Collective

Caitlin Graham Felvus, Corporate Attorney at Taft Stettinius & Hollister

Host: 雷切尔·库克, 首席运营官, 布兰登·霍尔集团

In this edition of HCMx Radio, we interview Kelsey Pytlik, co-founder and CEO of Gild Collective, 和 Caitlin Graham Felvus, a corporate attorney at Taft Stettinius & Hollister LLP.

Kelsey’s background is within creative agencies and ecommerce retailers—conducting user research and designing usable interfaces, which has led her to expertise in understanding user needs that translate directly to developing a powerful curriculum that addresses the needs of each organization through Gild Collective workshops.

Caitlin is the chair of Taft Women 360, an initiative focused on recruiting, retaining and promoting female attorneys to leadership positions at Taft. Kelsey and Caitlin have remarkable backgrounds that are grounded in making the world a better place.

More companies and individuals are starting to focus on putting together programs that specifically bring women together to help develop them as well as creating unique networks and communities of support. Often women leaders run into similar challenges when running women’s initiatives, such as a negative perception, lack of engagement with events, and a need to gain buy-in from leaders and managers within the organization. Kelsey and Caitlin offer guidance and insights to help with creating successful women’s programs.

 

  1. Gain buy-in from senior leadership. This can be a real challenge depending on whether the leaders think they have all the answers, or are open to receiving input from others, including the millennial generation that you are trying to help. Know your audience is key and you will need to approach both types of senior leaders differently to get their buy-in.
  1. Perception. How does the women’s initiative fit in with the overall company mission? Make sure to define a clear mission of the group and build the creditability that matters to your audience.
  1. Increase Engagement. You want to create a positive experience and be flexible to drive engagement. You want to eventually attract men to join in the sessions so that both men and women understand what the challenges are and can work together to solve problems and make the environment a better workplace for everyone.

 

To listen to the interview, you can download or stream the podcast anytime at the HCMx电台网站.

 

-雷切尔·库克, 首席运营官, 布兰登·霍尔集团

RachelCCooke

 

Rachel Cooke

首席运营官 Rachel Cooke Rachel is responsible for business operations including overseeing client services, 研究活动和项目管理. 在加入布兰登·霍尔集团, 雷切尔是AC增长的首席运营官联合创始人. 瑞秋有超过 15 多年的销售经验, 市场营销, 业务发展, 与销售绩效管理. 此前AC增长, 她担任过多个高级管理职务,是对领导团队Be​​rsin & 联营, 在电子学习,现在业界领先的人力资源和人才研究公司的先驱分析公司. 在她的高级总监的角色, 雷切尔制定的战略,并导致解决方案提供商垂直的商业运行, 并成长垂直成公司最大的细分市场. 在她担任销售总监的角色, 瑞秋开发和率领的高级客户经理,专注于收购全球战略帐户. 雷切尔是全权负责制定重要的业务关系,与超过90的公司包括行业图标, 例如: 阿迪达斯, 惠普, 丰田, 神谕, 星巴克, 安富利, 波音公司, Kaiser Permanente的, 西夫韦公司, 富国银行, 普华永道, 高乐氏和Affiliated计算机服务. 雷切尔开始在银行业她的职业生涯, 媒体和酒店业. 这些行业, 瑞秋举行的几个关键高级管理和执行销售职位. 蕾切尔收到社会科学跨学科研究的学士学位从佛罗里达大西洋大学的荣誉. 瑞秋继续她的研究生教育由美国管理协会在完成了一系列的高管教育课程.

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