• 10月 11, 2017
HCMx Radio 69: The Power of Storytelling

Guest: Janine Kurnoff, 共同創立者 & Chief Innovation Officer, The Presentation Company LLC

Host: レイチェル·クック, 最高執行責任者(COO), ブランドンホールグループ

In this edition of HCMx Radio, Janine Kurnoff joins us to discuss how storytelling can transform ordinary business presentations into engaged conversations that can convey the message of your company’s brand and value. Janine explains TPC’s Visual Story Planner™ and when followed, everyone can be a good storyteller.

Here are some guidelines to consider:

  • Prepare through brainstorming: identify the four signposts of your story (setting, キャラクター, 紛争, and resolution).
  • Know your audience and use everyday language that is relatable to your audience. Be authentic!
  • Use visuals that connect with your audience’s emotions to generate the outcome you desire. There is a psychology behind great visuals.

 

To listen to the Janine Kurnoff interview, you can download or stream the podcast anytime at the HCMxラジオサイト.

-レイチェル·クック, 最高執行責任者(COO), ブランドンホールグループ
RachelCCooke

 

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