• October 11, 2017
HCMx Radio 69: The Power of Storytelling

Guest: Janine Kurnoff, Co-Founder & Chief Innovation Officer, The Presentation Company LLC

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

In this edition of HCMx Radio, Janine Kurnoff joins us to discuss how storytelling can transform ordinary business presentations into engaged conversations that can convey the message of your company’s brand and value.  Janine explains TPC’s Visual Story Planner™ and when followed, everyone can be a good storyteller.

Here are some guidelines to consider:

  • Prepare through brainstorming: identify the four signposts of your story (setting, character, conflict, and resolution).
  • Know your audience and use everyday language that is relatable to your audience. Be authentic!
  • Use visuals that connect with your audience’s emotions to generate the outcome you desire. There is a psychology behind great visuals.

 

To listen to the Janine Kurnoff interview, you can download or stream the podcast anytime at the HCMx Radio site.

-Rachel Cooke, Chief Operating Officer, Brandon Hall Group
@RachelCCooke

 

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