• July 20, 2016
HCMx Radio 38: SAP Demonstrates How to Improve Global Sales Performance

Guests: Ralf Wagner, Chief Program Manager, SAP; and Stefan Funk, Head of Promotional Excellence for GCO University Programs, SAP

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

In the episode, we interviewed SAP’s team on their Brandon Hall Group Award-winning sales performance program, which offered many unique and innovative approaches to sales leadership.  The new model presented refreshing and sustainable ways to help account executives meet (and exceed) customer needs, create new opportunities, and close deals. SAP completely transformed the way it supported and developed sales executives and managers by providing coaching that was relevant, solved problems and drove business results.

Read the blog here.


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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