Tune in today for episode 3 of HCMx Radio, Talking Talent Acquisition with Kyle Lagunas. In this episode, my guest is Kyle Lagunas, Talent Acquisition Analyst at Brandon Hall Group. Kyle has been busy working on a number of studies related to best practices in Talent Acquisition. We talk about the importance of measuring impact of social recruiting strategies as well as using social to increase and enable employee engagement. We also touch on the state of social when it comes to employer branding.
As a sneak peek, Kyle tells listeners what differentiates organizations with mature social talent acquisition strategies and what we all can learn from their best practices. Organizations that have strategies to measure the real impact of their efforts fare far better than those using ad hoc approaches to social. For example, organizations are twice as likely to see significant impact on their ability to hire better talent if they had a strategy with goals and KPI’s. They do this by building campaigns to target specific demographics, then measuring if the strategy is successful. They are using those results to make decisions about future steps in the talent acquisition strategy.