As principal analyst for Talent Acquisition at Brandon Hall Group I am really looking forward to finding out the results from our Recruitment Marketing Practices Survey. We want organizations of all sizes to share with us how they are implementing their recruitment marketing practices and technology. Many providers have developed innovative technology solutions to help organizations recruit qualified candidates externally. But to what extent are organizations implementing those technologies and are those technologies making an impact on the quality of candidates, reducing time-to-hire, and increasing new retention? shutterstock_454219495

Even more intriguing to me is the process by which organizations find quality candidates for hard-to-fill positions. Have practices really changed from the automatic posting of positions to job boards? Or are organizations moving forward with email campaigns, social media campaigns, and other strategies? And which of those practices are most used by high-performing organizations? I can’t wait to blog on this topic.

I invite all HR, Talent Acquisition, and Talent leaders and professionals to participate in this survey by clicking on this link. Your responses will be confidential and by completing the survey you will receive a summary report of the findings, an immediate download access to a recent research report: Linking Performance and Engagement Drives Key Metrics, and more.

One of the key benefits of participating in a Brandon Hall Group survey, is that the summary report can help you compare your practices to the practices of other organizations. This can be very helpful when you are looking to convey to management that your approach is on par with high-performing or similar organizations, or that you need to change your strategy, or that other organizations are using a specific technology that can help improve performance.

At Brandon Hall Group we help solve business problems and empower excellence in organizations by providing actionable insights, relevant industry data, and leading best practices from high-performing organizations. All this is done through our research. Be part of this effort and complete our Recruitment Marketing Survey. It will take less than 15 minutes to complete and you will get a research summary that could be beneficial to your organization. I look forward to reporting on the 2017 State of Recruitment Marketing Practices!

 –Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

Daria Friedman

Daria Friedman is the Principal Analyst overseeing the talent acquisition practice for Brandon Hall Group. Prior to Brandon Hall, Daria led the research practice for Bernard Hodes Group, a recruitment solutions agency, and Findly, a talent acquisition software service provider. Daria’s focus is on conducting talent acquisition research on topics such as candidate experience, employer value proposition validation, onboarding, candidate experience, retention, internal communications, career site messaging, talent pool assessments/supply and demand, employee engagement, campus/graduate recruitment, brand perceptions/positioning, best practices, diversity, market/competitive dynamics, talent acquisition metrics, source-of-hire/job search dynamics, employer preferences, employee benefits, technology purchase preferences, and more. She has produced many thought-leading and award-winning research studies at Hodes, including: Healthcare Talent Metrics, The Growing Value of Employer Brands, RNs at Risk, The Collegiate Career Mindset, The Employment Conversation - How Employers and Talent Meet on the Social Web, and Playing for Keeps/Recruiting for Retention. Daria developed Industry Matters, a monthly newsletter that provides insight on the talent landscape from both an economic and talent acquisition trend perspective. She has conducted research globally across many industries, such as Healthcare, Technology, Insurance, Finance, Hospitality, Telecommunications, Defense, Law Enforcement, and Retail. Daria is skilled in quantitative, qualitative and secondary research methodologies. Daria has an MBA in Marketing from Fairleigh Dickinson University and a BA in French from Montclair State University.

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