Brandon Hall Group’s research always has a unique perspective and I am excited to tell you that our soon to-be-published recruitment marketing study takes this approach to a new level. Biz kuruluşların insanları yönetmek nasıl dayanan inanılmaz bir olgunluk modeli geliştirdik, süreçler, ve teknolojiler optimal işe alım pazarlama uygulamaların gerçekleştirilmesi. Sonra anahtar ölçütlere farklı olgunluk düzeylerinin etkisine bakılmıştır ve kuruluşlar bu alanda elde başarı zorluk yaşıyorsanız neden bazı nedenleri ortaya.
Join us for a Webinar konu üzerine, sponsored by Talemetry, Nisanda 27. Bu arada, here is a sneak preview of a few highlights:
Maturity levels: Sadece 10% of organizations surveyed have an optimized recruitment marketing practice, which we call Level 4. These organizations:
- Have a fully-integrated talent acquisition strategy aligned with organizational goals.
- Their recruitment marketing strategies and employer brand messaging are fully developed and aligned with stakeholder needs and values.
- They use predictive/prescriptive analytics to identify trends that impact recruitment marketing.
- Their recruitment marketing technology solution is fully integrated, offers analysis, reporting capabilities, and includes many functionalities, such as candidate management, değerlendirmeler, sosyal, ve daha.
Only one in 10 organizations have this functionality. diğer 90% are not leveraging the full potential of recruitment marketing.
Competencies: Less than half of the organizations surveyed feel that the people within their HR/Recruiting team have the recruitment marketing skills needed to perform effective recruitment marketing. The rest look to others with marketing skills outside their HR team, have the marketing department do all the recruitment marketing, outsource recruitment marketing, or are looking to hire someone.
Teknoloji: Solutions such as applicant tracking systems, interview scheduling, and career/candidate experience portals are prevalent among most organizations. Ancak, there is opportunity for growth as a sizable percentage feels they need these solutions:
- Predictive/prescriptive analytics
- Texting for recruitment
- Talent networks
- Internal mobility portal
- Social recruiting.
Recruitment marketing is an evolving and dynamic market. Not all organizations are playing on the same level and achieving the same results. Brandon Hall Group’s Recruitment Marketing Research will give you a great perspective on what needs to be accomplished to achieve an optimized recruitment marketing practice. Daha fazla bilgi için bizden ayrılmayın.
–Daria Friedman, Baş Analisti, Yetenek Toplama, Brandon Hall Group