learning content management technologyRecently Senior Learning Analyst David Wentworth interviewed Michael Rochelle (Chief Strategy Officer at Brandon Hall Group) and Dawn Poulos (VP of Marketing at Xyleme) about some of the latest developments in learning content development and more. In this four-part series we will share that conversation and provide answers to some of the key questions surrounding those topics.

We have embedded the podcast version, or you can read the transcript of the conversation below.

Learning Content Management Technology

David: Does the current learning technology within organizations meet the requirements for developing and delivery of content?

Michael: There are clearly great tools out there to develop and deliver content.  However, there is a steadily growing need to create a third dimension and that is the management of content.

If you are going to take on a strategy of repurposing content to create learning at the speed of business and satisfy the complex needs of multigenerational learners then you need to be able to chunk your learning into bite size pieces.  These chunks of learning need to be reordered and redistributed at a moments notice and be globally edited without having to recreate the entire course of piece of content.

In order to do this properly you need to have a content management system approach that allows you to set up a repository of your learning bites and tag them in a way that they are easily found and incorporated into your particular course or bundled content.

The combination of authoring tool, learning content management system, and deployment system in one piece of technology offers a superb approach to creating and delivering content that can keep learning immediate and relevant to the learner.

Dawn:

  1. I think the issue is that many organizations are missing a key part of their learning architecture.
    • They have their TMS and they have their LMS, and while these are hugely important pieces of the architecture, they can’t keep up with the speed, complexity and growing volume of business critical learning content demands alone.
    • That’s where learning content management comes in. It’s the third critical piece of your learning architecture.
  2. Today, instead of strong CM practices, organizations depend on desktop rapid-authoring embedded in an unscalable process. This no longer works for the business.
    • For example, without strong CM, it’s highly likely that an organization’s training library has out-of-date, stale, or duplicate content.
    • With a single hour of training costing upwards of $15K, duplicate content is extraordinarily expensive.
  3. Ease of use and lack of mobile features are the top complaints about learning management systems.
    • These types of problems aren’t unusual, with nearly 50 percent of companies looking to leave their current learning platforms because of these issues.
  4. Current technologies give organizations only a very limited understanding of how their learning content is being used.
    • The right learning content management strategy can boost productivity by 50 percent but our current technologies give us no insight into what content is performing.
    • Every training organization I have talked to complains about very limited resources and having to do more with less. If you have no idea if your focusing on the right areas, then it’s almost guaranteed that these limited resources are being consumed without producing any business impact. That’s a real problem.

That wraps up the discussion of learning content management technology. We’ll be publishing part four of this series about how learning content development technology can be a strategic differentiator in the learning process later this week.

Learning Content Series:

David Wentworth

David Wentworth has been a senior research analyst in the human capital field since 2005 and joined the Brandon Hall Group in 2013. He has authored reports and articles on various human capital subjects with an emphasis on workforce technology. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review and T+D Magazine.

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