Contributed by Shaliya Khan, Senior Manager – Global Marketing & Sales, ClearPoint

Hoboken, NJ – ClearPoint, a global authority in interactive health education, won a coveted Brandon Hall Bronze Award for excellence in technology in the sales and marketing category. ClearPoint’s win was announced on January 25, 2012. The winners are listed at http://www.brandon-hall.com/.

ClearPoint took bronze for KnowledgePoint as the Best Advance in Sales Training Software Platform. A unique social-learning platform for life sciences companies, KnowledgePoint offers both formal and informal learning features. Among the features that set KnowledgePoint apart are SCORM compliance; one-click launch of learning assets; highly configurable feature set and interface, including the ability to privately brand; the ability to share documents through the asset management system; and user-generated content, profile information and status updates.

According to ClearPoint CEO Philip McCrea, “We developed KnowledgePoint in order to change the learning dynamic and keep pace with the sea change in how commercial teams in life sciences now need to learn in order to boost their sales performance. This award validates our team’s creative thinking, laser-sharp focus on clients’ needs, and superior execution.”

Architected to give life sciences organizations a high degree of flexibility, KnowledgePoint offers a built-in Learning Management System (LMS) or the portal can be integrated with an organization’s existing LMS.  Replete with robust reporting and dashboard capabilities for training administrators as well as learners, KnowledgePoint makes tracking and analyzing learners’ progress simple and insightful.

KnowledgePoint’s measurable benefits as a training platform have included a 22% savings in training costs as part of new-hire training, 7% increase in proficiency over traditional web-based assessments, and significant speed in deployment with the portal going from conception to pilot to production in less than 30 days. Further, KnowledgePoint’s mobile capabilities also reduce representatives’ time off-territory in formal training settings, thereby enabling sales teams to spend more time in the field with customers and prospects.

Said Mike Cooke, CEO of Brandon Hall Group, “2011 provided us with a unique viewpoint of how organizations are driving business results and performance improvement through technology. This was the year in which technology providers and their clients have been able to transform the power of mobile, social, talent, learning, sales and marketing technologies, with proven, validated results.  Most impressive to our judges was an underlying theme around collaborative relationships, a deep understanding of client needs and how technology can be leveraged to create opportunities and operating efficiencies for organizations of all sizes.  I am proud to announce these first-rate solution providers as award winners in the most competitive year yet.”

A panel of veteran, independent senior judges evaluated the entries along with Brandon Hall Group’s industry expert analysts and leadership.

As Dave Phillips, ClearPoint’s Director of Technology explains, “Winning a Brandon Hall Award—an honor  to which we’ve aspired since KnowledgePoint was still in the idea phase—in the same month that we have launched its mobile companion, is a technology team’s dream come true.” Phillips added, “We constantly strive to change, improve and, ultimately, innovate… and this industry recognition pushes us to develop more solutions that enhance the critical learning needs of our life sciences clients.”  

More information on KnowledgePoint available at: http://knowledgepoint.clearpointlearning.com

About ClearPoint:

ClearPoint, a global authority in interactive health education, provides learning solutions to the world’s leading life sciences companies.  With more than 1,000 successful implementations in ten years, the company creates on-demand, multi-channel tools to enable sales, marketing, and compliance professionals to grow their brands, increase clinical competencies, comply with regulations, and enhance relationships with health care providers.

The global ClearPoint team of 175 employees has its headquarters in Hoboken, N.J. and operates from offices in the U.S., Europe and Asia. For more information about ClearPoint, please visit: www.clearpointlearning.com/.

About Brandon Hall Group
Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations.  Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management. (http://www.brandonhall.com/)

 

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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