HR Technology Conference: Day 1 Wrap-Up

The HR Technology Conference kicked-off today with a pre-conference workshop and keynote session on one of the most popular topics in HCM … data and analytics. Talent analytics is one of the most misunderstood areas of HCM. With conflicting definitions around “what” it is and “how” it should be leveraged, the majority of companies are immature in their approach to data but eager to learn a better strategy and invest in better tools.

We at Brandon Hall Group are confident that many of the announcements and briefings we participate in this week will focus on analytics. And it’s no surprise because as the demands of the business escalate, HR professionals must be prepared to provide insight, decisions and predictions about the talent in place today and the talent needed for the future. So, analytics matters. Here is a snapshot of what today’s focus on analytics covered:

Pre-Conference Workshop: Sponsored by IBM, this workshop focused on how the future of HR professionals hinges on the ability to understand, interpret, and embrace data. In order to be successful, data must turn into insight and then action. True talent analytics solutions allow organizations to improve employee and business performance by using data to drive decisions. They arm HR with the information they need to prepare the business for changes in today’s workforce.

Keynote: Rahaf Harfoush, digital innovation and foresight strategist and co-author of New York Times best-seller The Decoded Company, presented on how big data is now a people issue. She shared the latest research showing the new positions being created inside companies that are adapting to these changes and demonstrate how they are customizing data-driven cultures for their employees to achieve higher productivity and profits. When this happens, companies are able to drastically improve business outcomes such as a more engaged workforce.

Analytics will drive many of the discussions and announcements over the next 3 days and we look forward to sharing them with you!

Madeline Laurano, VP and Principal Analyst,

Talent Acquisition Practice, Brandon Hall Group

@Madtarquin

Madeline Laurano

Madeline Laurano is the Vice President of Talent Acquisition Practice and Principal Analyst at Brandon Hall Group. Laurano is an expert on a wide range of HCM topics, including talent acquisition, HCM technology, talent management, contingent workforce management, learning and development, and employee engagement. Besides her previous work at Aberdeen, Madeline served as Principal Analyst for The Newman Group, and Principal Analyst of Talent Acquisition at Bersin & Associates, where her concentrations were employer branding, sourcing, screening, assessments, hiring and onboarding. She also held roles at ERE Media and Linkage Inc.

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