The way we communicate and share information has changed dramatically — both in our personal and professional lives — as a result of innovation, technology and globalization.  Our expectations for how we receive and share information has significantly changed due to the ability to connect with one another through multiple channels – from texts and emails to Facebook, Twitter, YouTube and Vimeo, Flickr, Instagram, LinkedIn and more.

JPEG-1400-Pixel-HCMx-LogoThere is a lot of benefit from connecting with one another and to quickly find information. How this translates to your workplace, however, can be complex. What tools should be used, what processes should be established, what policies are needed, and how is it measured and then refined?

In Brandon Hall Group’s latest episode of HCMx Radio, co-host Mike Cooke and I had an enlightening conversation with our guest, Robert Burnside, Partner, Chief Learning Officer at Ketchum. We discussed with Robert his team’s design and implementation of a highly effective Social Collaborative Learning Program, which won a Gold Award in the 2015 Brandon Hall Group Excellence Awards.

In the past six months Robert has overseen 1,700 client-facing employees from around the world participating in a social engagement online program named Ketchum 2016: The Race to Make It Real. The program provides background and information on new company strategies aimed at creating PR and communication programs that deploy across all web channels. Selected participants then get to provide input through peer commentary and discussions, debates, and idea submissions. Participants rate each other’s ideas to create a leaderboard of the best ideas.

Join us to learn more! Go to the HCMx Radio site any time to download the show.

Rachel Cooke, Chief Operating Officer, Brandon Hall Group
@RachelCCooke

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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