HCMx Radio 118: Mobility, Talent Strategies and Bridging the Gap Across Generations

Guest: Julie Knight-Ludvigson. Chief Marketing Officer at Topia, brings over a decade of experience building world-class marketing organizations and helping companies to accelerate their go-to-market strategies. Prior to joining Topia, she was the CMO at Reflektive, a provider of real-time performance management solutions sold to HR leaders for use across their workforces. She’s held positions leading Global Enterprise Marketing at Zendesk and WW Program Marketing at SAP, where she saw all manner of integrated marketing activities for the company. Julie joined SAP through the SuccessFactors acquisition, where she led Global Marketing.

Topics and questions include:

  • Julie’s background, experience and insights
  • What’s new at Topia? Rebranding, new CEO, acquisition and more.
  • What is the culture like now there?
  • Mobility and talent strategies
  • How global mobility drives key talent management trends
  • A preview of her WIL session, Bridging the Gap Across Generations in the Workplace
  • Mid-career professionals and career restarts
  • Bridging the gender gap
  • Her role as a new board member of Next Concept HR Association (NCHRA)
  • Rapid growth of new companies and competition in HR
  • Challenges and opportunities in Silicon Valley
  • And more

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Our annual HCM Excellence Conference is on February 4th-6th 2020.

We are hosting our 4th annual Women In Leadership Summit. The event will be held on June 10th & 11th at the EAU Palm Beach Resort in Florida. We hope to see you there!

If you have questions about our discussion today and would like access to our Women In Leadership Network that provides organizational leaders access to our research library on women in leadership and diversity and inclusion topics, please contact me at WIL@brandonhall.com or visit www.brandonhall.com

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.