HCMx Radio 100: Training as a Driver of Customer Experience

Guest: Tim Duranleau, VP of Marketing at Litmos by SAP

Tim joined CallidusCloud, Litmos’ parent company, in 2012 and held various customer-focused, marketing automation and marketing positions during his tenure. Today, he is head of corporate marketing programs including field marketing, corporate communications, global customer programs, advertising, campaigns events, and corporate branding. Prior to CallidusCloud, Tim got his marketing smarts while working at SMART Modular Technologies, where he was responsible for planning, implementation and development of new marketing ideas.

Tim has a BA in Marketing from San Jose State University. Outside of work, Tim enjoys snowboarding, mountain biking, backpacking, spending time with friends and family, and watching his favorite bay area sports teams.

Topics and questions include:

  • Litmos’s transition to SAP
  • Creating customer experiences that matter
  • Training as a key driver of customer experience
  • How content changes culture
  • Getting started with learning
  • Aligning learning with business goals
  • And more!

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Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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