Allen Interactions Silver 1DALLAS (October 6, 2015) – Freeman, the leading global provider of brand experiences, and MLink, a custom interactive learning solutions and knowledge technology provider, have won a coveted Brandon Hall Group Silver award for excellence.

Freeman submitted the Great People = Great Decisions program for this prestigious award. This second-generation customer service program is a mandatory part of employee training at Freeman. Winning in the category of Best Use of Games and Simulations, Great People = Great Decisions is a complex simulation with innovative design and programming.

“We all like to win awards, but it’s especially gratifying to be recognized for something that puts a spotlight on our commitment to uncompromising customer service,” said Bob Priest-Heck, Freeman president and chief operating officer. “At Freeman, we believe that people are the true ‘killer app’ – and that technology is best used when it lets our people be their best. This award is a reflection of the company’s ongoing commitment to provide innovative learning opportunities for our employees.”

“The high quality of work and commitment to driving business results among our award winners never fails to amaze me,” said Rachel Cooke, chief operating officer of Brandon Hall Group and head of the awards program. “All of these winning programs deliver meaningful business results to their organizations. Winning an excellence award is a great honor, but the real winners are the organizations themselves, and their customers and clients, because of the innovation and customer focus they demonstrate.”

Excellence award winners will be honored at Brandon Hall Group’s HCM Excellence Conference Jan. 27-29, 2016, at the PGA National Resort in Palm Beach Gardens, Florida. Selected winners also will serve as presenters in the more than 20 breakout sessions during the 2½-day conference.

“We see the conference as an extension of our awards program that features leading and best practices from some of the best organizations in the world,” Brandon Hall Group CEO Mike Cooke said. “Where else can you learn from, and interact with, leaders of organizations whose HCM (Human Capital management) programs are validated by an international panel of judges as having a direct impact on the business? We see our conference as a unique opportunity to learn from, and network with, the very best our industry has to offer in the U.S. and abroad.”

The entries were evaluated by a panel of veteran independent senior industry experts, Brandon Hall Group senior analysts and executive leadership based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measureable benefits.


Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 87-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J. D. Power awards for its Customer Call Center. For more information, visit


Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results. (

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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