By Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

Want to learn how to improve your organization’s candidate experience? Register for a free Brandon Hall Group webinar sponsored by Glassdoor.

For consumer products and services, Truth-in-Advertising laws protect consumers, but who protects candidates when they accept a position based on false employment experience claims?

Most states allow “at will” employment, where employees can be terminated for any reason as long as it is not illegal, such as racial or religious discrimination. But are employees really helpless?

No. Employees have the ultimate power to resign their positions and an average of about twelve percent overall do so during their first year of employment, based on Brandon Hall Group’s Hiring Practices and Internal Mobility Survey.

Of course, new-hire attrition has a negative impact on employers. Organizations, therefore, are placing more emphasis on improving candidate experience and providing authentic employer brand messaging based on their Employee Value Proposition (EVP) to convey to candidates what the organization is really like and why they should want to work there.

It is not only fear of resignations that drives employer change; it is also the widespread adoption of social networking. No company knows this better than Glassdoor. Employees, former employees and candidates post comments about employers on their site and they aren’t always positive. Your organization’s EVP and candidate experience are already public!

Among the key findings from Brandon Hall Group’s 2018 Candidate Experience Survey is that organizations with effective candidate experience practices (compared to those with ineffective practices) are much more likely see substantial improvement in talent metrics, such as quality hires. Their EVP and candidate communications practices are also more effective.

Discover how to improve your practices by registering for our webinar “Revealing Your Organization’s EVP and Winning at Candidate Experience,” sponsored by Glassdoor. You will be surprised by some of the other revelations from the survey!

Click here for FREE registration.

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

For more information on our research, please visit www.brandonhall.com.

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