Brighton, UK, 21 Oct 2019

Elucidat – the platform for learning teams to create, measure and scale digital learning – has announced the opening of their first US office to step-up support for their North American customers and serve strong demand in the region.

Today, Elucidat announced the launch of a US office in Raleigh, North Carolina, ready for January 2020.

Elucidat’s Annual Recurring Revenue from the US has doubled since 2018, making it the number one market for the learning company’s growth. This, along with $4.5 million in funding from YFM Equity Partners, has led to the exciting expansion.

Along with investment into US growth, the company has accelerated product development, with a focus on making it easier for large teams to manage digital learning at scale.

Global expansion in Raleigh

As home to the largest high-tech research and development park in the US and three major universities, Raleigh was a clear frontrunner when selecting a location for Elucidat’s US operation.

Steve Penfold, CEO and co-founder of Elucidat, explained why the Raleigh office is essential to business growth:

“This is an incredibly exciting opportunity for Elucidat. It provides us with the fuel we need to accelerate our growth in the North American market, as well as giving us the ability to better engage with the wider learning community in the US. Our brand-new Raleigh office provides a hub for our development and support teams to ensure we can provide the best possible service to our rapidly growing US customer base.”

 Elucidat is quickly growing the team by hiring locally for several positions. Explore Elucidat’s range of opportunities on their careers page, and discover more about the benefits of working with them.

About Elucidat

Founded in 2013, Elucidat gives learning teams the ability to produce, manage and measure people-centered elearning that delivers a transformational impact on personal development and business performance.

Six years later, this vision still sits at the heart of Elucidat’s business and technology development.

Having quickly established itself as a leading cloud-based authoring platform, Elucidat has grown rapidly, acquiring a broad range of enterprise customers including Fujitsu, Coca-Cola and KFC, in 30+ countries around the world.

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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