Elucidat opens new US office to better serve strong demand from North America

Brighton, UK, 21 Oct 2019

Elucidat – the platform for learning teams to create, measure and scale digital learning – has announced the opening of their first US office to step-up support for their North American customers and serve strong demand in the region.

Today, Elucidat announced the launch of a US office in Raleigh, North Carolina, ready for January 2020.

Elucidat’s Annual Recurring Revenue from the US has doubled since 2018, making it the number one market for the learning company’s growth. This, along with $4.5 million in funding from YFM Equity Partners, has led to the exciting expansion.

Along with investment into US growth, the company has accelerated product development, with a focus on making it easier for large teams to manage digital learning at scale.

Global expansion in Raleigh

As home to the largest high-tech research and development park in the US and three major universities, Raleigh was a clear frontrunner when selecting a location for Elucidat’s US operation.

Steve Penfold, CEO and co-founder of Elucidat, explained why the Raleigh office is essential to business growth:

“This is an incredibly exciting opportunity for Elucidat. It provides us with the fuel we need to accelerate our growth in the North American market, as well as giving us the ability to better engage with the wider learning community in the US. Our brand-new Raleigh office provides a hub for our development and support teams to ensure we can provide the best possible service to our rapidly growing US customer base.”

 Elucidat is quickly growing the team by hiring locally for several positions. Explore Elucidat’s range of opportunities on their careers page, and discover more about the benefits of working with them.

About Elucidat

Founded in 2013, Elucidat gives learning teams the ability to produce, manage and measure people-centered elearning that delivers a transformational impact on personal development and business performance.

Six years later, this vision still sits at the heart of Elucidat’s business and technology development.

Having quickly established itself as a leading cloud-based authoring platform, Elucidat has grown rapidly, acquiring a broad range of enterprise customers including Fujitsu, Coca-Cola and KFC, in 30+ countries around the world.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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