There are many times in life where in order to get something good, you need to pay a premium. My personal experience is shoes. Whether for me or my kids, I fight the constant battle of not wanting to spend too much, yet wanting to get something that lasts more than two months. When I buy the cheap ones, I end up having to buy them twice as often because they don’t last. It’s the old adage, “You get what you pay for.” Brandon Hall Group launched our most recent LMS Trends Survey to find out, among other things, if this axiom holds up for learning management systems.
In general, satisfaction rates for LMS solutions are not overwhelmingly high. About 48% of organizations in the survey sample of 457 indicated they were planning on switching to a new provider. On top of that, just 45% gave their solution high marks on overall value for price.
Diving a little deeper, we wanted to see if price played a role in these ratings. Do organizations that pay more like their platforms better? When it comes to “bang for the buck,” the results are clear. About 60% of organizations that pay less than $5 per learner for their solutions give their systems high ratings (4 or 5 on a 5-point scale) for overall value for price. For those organizations paying north of $20 per learner, just 41% give their LMS high ratings for overall value for price.
The story is the same if we look at the cost of the LMS as a percentage of the overall learning budget. For companies where the LMS takes up less than 5% of the budget, 68% give high value for price. For those where the LMS is a bigger piece of the training pie, the number is 42%.
While solution providers obviously bear responsibility for meeting buyers’ needs, purchasing organizations can play a much larger role in the success of their LMS than they often do. Brandon Hall Group assists hundreds of clients with technology selections, and they oﬅen enter the process without well-deﬁned priorities and requirements. This means they come to the table oﬅen unprepared to know what they really need and don’t always know the right questions to ask to ensure that solution providers can provide what they need.
In an era where an LMS is so critical to an organization’s learning success, it is important that both purchasers and providers work together to meet the purchaser’s current and future needs. The results of this survey show what can happen when the partnership falls short.
David Wentworth, Senior Learning Analyst, Brandon Hall Group