The name of the game in recruiting has changed in recent years. With competition for talent at an all-time high, sourcing has become a long-term strategy. As if talent acquisition teams didn’t have enough on their plates with finding qualified candidates and getting them in the door, they’re now expected to attract and engage talent on an ongoing basis. To accomplish this task while keeping up with their day-to-day responsibilities, some have drawn inspiration from customer relationship management techniques used by marketers and salespeople to keep leads warm and foster repeat business. The result is rapidly evolving into a standard component of effective talent acquisition best known as candidate relationship management (CRM).
To provide a better understanding of the forms and functions of CRM, Brandon Hall Group is teaming up with iCIMS on our latest talent acquisition webinar: Key Practices for Developing Game-Changing Candidate Engagement Strategy.
Join Brandon Hall Group Talent Acquisition Analyst Kyle Lagunas (@kylelagunas) as he discusses key practices in CRM including:
- Establishing a working definition and value-add of candidate relationship management
- Identifying effective CRM techniques in use by today’s most successful hiring organizations
- Highlighting tools and technologies available to support CRM as part of a long-term talent acquisition strategy