Last week Brandon Hall Group published 20 pieces of research – 1 new proprietary research report, 6 case studies, 2 solution provider profiles, 2 webinars, 6 questions from a Brandon Hall Group member, and 3 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released the week of Nov. 16-22:

New Research Report

SaaS Technology for HCM: A Selection Resource Guide

This research brief explains the concerns, capabilities, and best practices surrounding SaaS technology specific to workforce management. It includes research and explanations of key trends, and a checklist to use when making purchasing decisions. .

Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication this week:

Social Interaction to Drive Strategy at Ketchum

Strategy can be an amorphous thing when conveyed in written form. However, social collaboration provides a more robust method for expressing passion, involving more people, highlighting key points, and offering a personal/social connection. That’s why when Ketchum needed to develop a new strategic initiative, it turned to a structured social collaboration program that included a heavy emphasis on video. This earned the firm a Gold Award for Best Advance in Social or Collaborative Learning in the 2015 Excellence Awards.

Turkcell’s Best HR Analytics

This awards case studies explains how Turkish telecommunications company Turkcell used analytics to understand whether employees were putting company leadership competencies into practice. By analyzing unstructured data, Turkcell provided valuable insights to help determine future people management strategies. The initiative won a Gold Award for Best Advance in Workforce Management in the 2015 Brandon Hall Group Awards.

Case Study: Call Center Training at PSCU

Contact centers face unique challenges, including a need to train new hires in a manner that ensures rapid uptake. Time to proficiency can make or break this type of training program. In this case study we examine how PSCU partnered with Xyleme, a popular LCMS provider, to structure its new hire learning content. This earned the $480 million financial services firm a Silver Award for Best Use of a Blended Learning Program in the 2015 Excellence Awards.

Cargill: Transitioning Into Leadership

This awards case study features Cargill’s Transitioning into Leadership program and how it addresses Cargill’s organizational complexity and evolving leadership needs. The program earned a Silver Award for Leadership Development in the 2015 Brandon Hall Group Excellence Awards.

Implementing Custom Learning Games at Domino’s Pizza

Teaching front-line employees in a company of more than 200,000 staff is nearly impossible if relying solely on instructor-based options. However, games and simulations allow learners to learn and practice skills with little to no outside help. Domino’s Pizza worked with Allen Communications to develop a custom toppings game with goals of reducing remakes due to poor workmanship. This program earned the $1.9 billion restaurant a Bronze Award for Best Custom Content in the 2015 Excellence Awards.

Improving Supermarket Margins at PSK

PSK Supermarkets was facing the common challenge of controlling payroll and managing the process, so it sought out a technology partner to assist. Ultimately PSK selected Ceridian’s Dayforce product to support its HCM practices, and this case study highlights some of the benefits of the transition. This earned the grocery store a Bronze Award for Best Advance in payroll Strategy and Administration in the 2015 Excellence Awards.


Compliance: Not Just a Training Challenge

David Wentworth, Principal Learning Analyst for Brandon Hall Group, and Steve Young, General Manager for NetDimensions Asia Pacific, explore the importance of compliance, compliance ownership, compliance dichotomy and compliance delivery.

The State of L&D: Trends in Learning Technology, Strategy, and More

This research spotlight webinar hosted by a pair of Brandon Hall Group learning analysts explored how companies are structuring their learning practices to meet the needs of the business. Join Ben Eubanks, Learning Analyst, and David Wentworth, Principal Learning Analyst as they talk about the latest trends affecting the world of L&D.

Questions from Members

One great benefit to Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The questions answered this week included:

  • Can you point me to good case studies on companies going through complex change?
  • Do you have research on use of assessments for employment?
  • I’m looking for any research, tips, and case studies you might have relating to validating a competency model.
  • Do you have data that indicates which LMSs hold the largest market share in healthcare? Top 10?
  • Can you point me to successful examples of transitioning organizations (in my case 10K+ engineers) from one software technology to another; which type of training worked/not (short videos, lab, tutorials, classroom…), best practices, lessons learned…?
  • Can you provide alternatives to Virtual Instructor Led Training with scheduled components?

Solution Provider Profile


This solution provider profile features Texas-based uStudio, which provides a video management platform for businesses that invest in video as part of their marketing, training, sales or services practices. uStudio’s vision of video is as an embedded corporate asset that accelerates with use across individuals, teams and organizations. The profile includes insights from Learning Analyst Ben Eubanks.

Tata Interactive Systems

This solution provider profile focuses on LEARNow, Tata Interactive Systems’ modern learning and technology-authoring tool. This tool allows companies to rapidly build the type of content essential to the modern learning ecosystem. The profile includes insights from Brandon Hall Group Principal Learning Analyst David Wentworth.

Research-based Blogs

At the Best Companies, Career Management Is In Sharp Focus

In today’s competitive talent market, highly skilled employees are coveted, leading to multiple employment choices. As the data shows, they are taking advantage of them. They are quick to pursue other opportunities when their first opportunity falls short of their development expectations, but all is not lost. Effective career management is possible, and in this blog post, Laci Loew shares with us how to make it work.

Micro Courses, Adaptive Learning, and the Forgetting Curve

People forget. It’s a fact of life, and it’s a scary proposition for those developing training everywhere. Imagine that half of your training budget was eliminated. That’s a fair approximation of what happens when learners forget half of the content they are provided in a relatively short period of time. So what can we do to minimize this loss and reinforce key topics in our training? This blog post, Ben Eubanks explores the interaction between bite-size content, adaptive learning, and the ever-present forgetfulness of learners.

HCMx Radio: The Effectiveness of Social Collaborative Learning

The way we communicate and share information has changed dramatically — both in our personal and professional lives — as a result of innovation, technology and globalization. Our expectations for how we receive and share information have significantly changed due to the ability to connect with one another through multiple channels every day. In this blog post, Rachel Cooke announces the latest episode of HCMx Radio and discusses the impact of this collaborative shift on the workplace. Her guest for this episode was Robert Burnside, Chief Learning Officer at Ketchum.

Mike Cooke

Chief Executive Officer of Brandon Hall Group
Mike Cooke

Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth.

Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results.

Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations.

Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries.

Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits.

Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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