New Alliance Will Enable CEMA and its CEMA Summit 2012 Presenters and Sponsors to Transform Presentation Content Into High-Impact Online and Mobile Videos
WALTHAM, Mass. — June 19, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced a strategic alliance with Corporate Event Marketing Association (CEMA) to become its exclusive video presentation platform provider. Through the alliance, CEMA will use Brainshark to communicate more effectively with its members and to promote CEMA Summit 2012, being held July 15-17 in Carlsbad, Calif. In addition, Summit presenters and sponsors will use Brainshark to easily create and share their presentations as mobile-ready online videos, enabling attendees to have continuous access to event content.
Event marketers and agencies use Brainshark video presentations to recruit attendees and sponsors, and to increase engagement before, during and after an event. Analytics provided with the solution also enable marketers to know which content is most popular with their audiences and to better understand how the content is being consumed.
“Having the ability to provide both our members and Summit attendees with valuable education and actionable takeaways is critical to us,” said Kimberley Gishler, executive director at CEMA. “With Brainshark, attendees can now access video-based content from the event anytime at their convenience. It enables us to engage with our members and attendees during CEMA Summit and throughout the year.”
Brainshark will also be a Demo Jam (Tech Shoot-Out) sponsor at CEMA Summit 2012, which will focus on the theme “Network, Educate, Unify,” and include brand keynote speakers, insightful breakout sessions and peer-to-peer open forums.
“Brainshark enables event marketers and agencies to improve the impact and reduce the cost of their communications while also generating a greater return on their event investment,” said Dave Fitzgerald, executive vice president at Brainshark. “We’re proud to partner with CEMA, a prominent event and marketing association, and look forward to helping them deliver even more value to their members, sponsors and event attendees through the use of our video presentation platform.”
For more information about CEMA 2012 Summit, please click here to view the Brainshark video invitation.
CEMA is the premiere community for marketing and event marketing professionals. It is an industry hub that promotes professional networking opportunities, and a valued resource for industry education and a facilitator of peer-to-peer knowledge sharing. Through information sharing, expertise, and experience, those who are engaged in CEMA enjoy new opportunities for professional and personal growth. For more information, visit www.CEMAonline.com.
About Brainshark, Inc.
Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com.
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