Join The Talent Maximizer® at the 2018 HCM Excellence Conference Jan. 31– Feb 2

Roberta Matuson, known as The Talent Maximizer® for her work with companies to get the most from their talent, will bring her flair for leadership and talent development to the main stage of Brandon Hall Group’s annual HCM Excellence Conference on Thursday, Feb. 1.

You might know her work if you follow Monstor.com, Forbes, Fast Company or if you’re active on LinkedIn you have probably seen her articles on pulse, LinkedIn learning, where she has 6 courses that are on fire, or at the time of this blog posting at the national LinkedIn connect conference.

I learned about her in 2011 after the release of her first book in 2011 and subsequent work since then.  She hit bestseller status for the book, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around back in 2011, and in September 2017 released the second addition. You can see me posing with this book, it is literally two books in one and one of the coolest book designs I have ever seen. This new manager guide starts with how to manage upward and then you flip it over and learn how to manage down. This book stemmed from Roberta becoming a CHRO at the age of 24, which I felt that I could relate to as I had my first 360 assessment conducted at the age of 20, and like most people it was a wake-up call.

Her second book, Talent Magnetism, is about how a company can build a workplace that attracts and keeps the best talent. Earlier this year she released her third book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits because after all the talk about creating a magnetic culture it always comes back to leadership. The Magnetic Leader is the book that we are going to be giving away at the conference and allot time for a book signing. Trust me, as an executive, you want this book.

All of her books are great, and her work spans the HCM space that we represent, which is why for Brandon Hall Group she is the perfect match for our conference. I hope you join us January 31 – February 2 in Palm Beach Florida. Roberta will keynote on Thursday morning (Feb. 1) before sitting down with Mike Cooke, our CEO at Brandon Hall Group, and talk about some of her experiences.

As a former executive, Roberta has the vantage point of understanding what it is like to work at all levels of the organization. At the age of 24, she found herself in the executive suite, where she was responsible for building a world-class HR department for a commercial real estate firm.

By her own wits—and through trial and error—Roberta has built on her success and has become an internationally recognized thought leader and consultant, often appearing on television programs such as CBS’s The Early Show, Fox’s The O’Reilly Factor, Fox Business News and CNN.

Find out more about our conference at www.brandonhall.com/excellenceconference. I look forward to seeing you there!

David Forry, Marketing Manager, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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